B.GOOD Privacy Policy

Effective Date: July 8, 2018

INTRODUCTION

We at B.GOOD ("we," "us," "our," or the "Company") are committed to protecting your privacy. This Privacy Policy ("Privacy Policy") explains our policies and procedures surrounding the collection and handling of any information that directly and indirectly identifies an individual user or that could be used to contact or locate him or her ("Personal Information"). This Privacy Policy applies to our websites and applications (collectively, "Services") that link to this Privacy Policy. Please read this Privacy Policy carefully to learn about your rights and choices in relation to our processing of your Personal Information.

SCOPE

This Privacy Policy describes how we process the Personal Information of:

Throughout our website we use third-party social media features and include links to various third-party websites. We do not have any control over these third-party services. We encourage you to review the privacy policies of these third parties before using the third-party services.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The effective date of the current Privacy Policy is noted at the top of this page. If we make any material changes to the way we process your Personal Information, we will notify you by posting a notice on our Services, or by other appropriate means. Your use of the Services following such changes indicates your acceptance of the revised Privacy Policy.

PERSONAL INFORMATION WE COLLECT

When you use our Services, we collect Personal Information about your use of our Services and information you send to us. We process the following Personal Information.

Information You Provide to Us Voluntarily. The Personal Information that we collect directly from you includes the following:
Information About Your Use of the Services. In addition to the information you provide to us directly, we may collect:
Information From Third-Party Sources. We may process information about you from publicly and commercially available sources, as permitted by law, which we may combine with other information we receive from or about you. Such sources include social media sites.

COOKIES WE USE

As mentioned above, B.GOOD uses cookies and similar tracking technologies to collect information about your use of our Services and to provide you with functionality on our Services. Cookies are small files, typically of letters and numbers, downloaded onto your computer or mobile device when you visit certain websites.

How We Use Cookies. Generally, we use first-party and third-party cookies for the following purposes:
Types of Cookies on Our Services. We use the following types of cookies on our Services:
How to Manage Cookies. Depending on whether you would like to manage a first-party or third-party cookie, you will need to take the following steps:

WHY WE COLLECT PERSONAL INFORMATION

We use your Personal Information for various purposes.

Providing Our Services to You. We will process your Personal Information in providing you with our Services to the extent it is necessary for the performance of a contract with you. Where we do not have a contract with you, we will process your Personal Information based on legitimate interests that are not overridden by your data protection interests or fundamental rights and freedoms. Without your Personal Information we cannot provide our Services to you.

Communicating with You Regarding Our Services, and Promotions. We process your Personal Information when you contact us by email and submit the "Contact Us" form or any other form that we use in connection with our Services based on our contractual obligations. We also send you marketing promotions either when you have provided prior separate consent, when we have a legitimate interest to do so based on your prior engagement with our Services, or when we can do so by applicable laws.

Dealing with Legal Disputes. We will process your Personal Information when cooperating with legal entities in accordance with applicable laws.

Ensuring Network and Information Security. We will process your Personal Information by tracking your use of our Services and analyzing your account activity, to the extent this is necessary to fulfill our legal obligations and for our legitimate interests in promoting safety of our Services and protecting our rights and those of other users.

THIRD PARTIES WITH WHOM WE SHARE PERSONAL INFORMATION

We share your Personal Information with third parties with your consent or at your direction, where required by law, where it is necessary for performance of a contract or where we have another legitimate interest in doing so.

Third-Party Service Providers. We give certain trusted third parties and partners access to your Personal Information to provide our Services to you. Those contractors assist us with events, credit card payment processing, data storage, and providing, improving, protecting and promoting our Services. All third parties that we work with are required to sign contracts in which they promise to follow this Privacy Policy and to protect Personal Information using procedures reasonably similar to ours.

Other Third Parties. We may disclose Personal Information to payment processors, attorneys, collection agencies, or law enforcement authorities to address potential contract violations or illegal behavior. We also may disclose any information demanded in a court order or otherwise required by law or to prevent imminent harm to persons or property. Finally, we may share Personal Information in connection with a corporate transaction, like a merger or sale of our company, or a sale of all or substantially all of our assets or of the product or service line you received from us, or a bankruptcy. We will notify you of any choices you may have regarding your Personal Information as required under applicable law.

HOW WE PROTECT PERSONAL INFORMATION

We employ commercially reasonable physical, administrative and technical safeguards to help protect and secure your Personal Information.

We have put in place procedures to deal with any suspected data security breaches and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.

However, if you believe your information is not secure due to a problem in our systems, please immediately notify us of the problem at the address provided in the "How to Contact Us" section

RETENTION OF YOUR PERSONAL INFORMATION

We keep your Personal Information for as long as required for the original purpose it was collected. The retention period is based on applicable legal requirements, the amount of Personal Information we have collected, its sensitivity and potential risks it involves.

We can retain Personal Information for a longer period whenever you have given consent to such processing, as long as such consent is not withdrawn. Furthermore, we may retain Personal Information for a longer period to comply with our legal obligations, resolve disputes, or enforce our agreements to the extent permitted by law.

Once the retention period expires, we delete your Personal Information. Therefore, the right to access, the right to erasure, the right to rectification and the right to Information portability cannot be enforced after expiration of the retention period.

HOW WE TRANSFER PERSONAL INFORMATION

We may store and process your Personal Information collected in connection with the Services in the United States and other countries where the third parties that we work with operate. Such international data transfers are either based on your prior consent or our legitimate interest in connection with providing our Services to you.

Our Personal Information transfer practices are subject to appropriate safeguards permitted under applicable laws. Specifically, when we transfer your Personal Information out of your country of residence to third parties we ensure that there are either contractual provisions such as Standard Contractual Clauses, Binding Corporate Rules in place, or where the third party is based in the United States, that it is certified under the EU-U.S. and/or the Swiss-U.S. Privacy Shield Framework.

NOTICE TO INDIVIDUALS IN THE EUROPEAN ECONOMIC AREA, SWITZERLAND AND THE UNITED KINGDOM

Subject to applicable laws, users residing in the European Economic Area, Switzerland and the United Kingdom have the right to do the following:

Withdraw Your Consent at Any Time. You have the right to withdraw your previously given consent at any time. A withdrawal of consent will not affect the lawfulness of our processing or the processing of any third parties based on consent before your withdrawal.

Object to the Processing of Your Personal Information. You have the right to object to the processing of your Personal Information if we process it on the legal basis of consent, contract or legitimate interests.

Access Your Personal Information. You have the right to obtain a copy of the Personal Information that we process about you. You can also access and change your Personal Information that we store about you though account settings.

Verify and Seek Rectification. You have the right to verify the accuracy of your Personal Information and ask for it to be updated or corrected.

Restrict the Processing of Your Personal Information. You have the right, under certain circumstances, to restrict the processing of your Personal Information. In this case, we will not process your Personal Information for any purpose other than storing it.

Have Your Personal Information Deleted or Otherwise Removed. You have the right, under certain circumstances, to obtain the erasure of your Personal Information.

Receive Your Personal Information and Have it Transferred to Another Controller. You have the right to receive your Personal Information in a structured, commonly used and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.

Restrict Automated Individual Decision-Making, Including Profiling. You have the right not to be subject to a decision based solely on automated processing of your Personal Information, including profiling, which produces legal or similarly significant effects on you.

When we receive an individual rights request from you, please make sure you are ready to verify your identity. You will not have to pay a fee to exercise any of the rights specified in this Privacy Policy. However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances. If your request is denied, the reason for the denial will be communicated and a written record will be made.

Please be advised that there are limitations to your individual rights. We may limit your individual rights in the following ways: (i) where denial of access is required or authorized by law; (ii) when granting access would have a negative impact on other's privacy; (iii) to protect our rights and properties; and (iv) where the request is frivolous or burdensome. If you have questions, if you would like to exercise your rights under the applicable law please contact us at privacy@bgood.com.

Lodge a complaint. If you believe we have infringed or violated your privacy rights, please contact us at privacy@bgood.com so that we can work to resolve your concerns. You also have a right to lodge a complaint with a competent supervisory authority situated in a Member State of your habitual residence, place of work, or place of alleged infringement.

CHILDREN'S INFORMATION

We do not knowingly collect any personal information from children under 16. If we become aware that an individual under 16 is submitting information, we will delete the information as soon as possible from our database.

YOUR CALIFORNIA PRIVACY RIGHTS

We will not share any Personal Information with third parties for their direct marketing purposes to the extent prohibited by California law. If our practices change, we will do so in accordance with applicable laws and will notify you in advance.

HOW "DO NOT TRACK" REQUESTS ARE HANDLED

This Website does not support "Do Not Track" requests. To determine whether any of the third-party services we use honor the "Do Not Track" requests, please read their privacy policies.

HOW TO CONTACT US

You can contact us via email at privacy@bgood.com. If you prefer to contact us by postal mail, please contact us at: B.GOOD LLC, Privacy Director, 109 Kingston St, 3rd Floor, Boston, MA 02111, USA